Eps.18 | ERP & CRM: Bridging the Visibility Gap: Managing Demand Volatility with SAP

This episode is a must-listen for anyone interested in understanding and managing the complexities of demand volatility in supply chains, leveraging ERP systems, and exploring innovative technological solutions.

In this episode, we look at the critical issue of managing demand volatility in today's rapidly changing business environment. A panel of esteemed experts from the TechPros.io Challenge Forum discuss how ERP systems can bridge the visibility gap in supply chain management. Our guests included host Tim Bond, Claudia Richter, Jon Greenwood, Prasenjit Sengupta, Domas Voroneckas, and event sponsor Emily Tippins from Avantra, who all offer their unique perspectives and innovative solutions.

Claudia Richter, who leads global Sales, Inventory and Operations Planning at Hottinger Brüel & Kjær, discusses the hurdles in achieving cross-functional visibility and the role of integrated modelling and simulation in preempting supply chain disruptions.

Jon Greenwood, an expert in ERP integration and manufacturing solutions, introduces the concept of digital twin modelling. He highlights how these models, integrating data from various systems, enable granular assessment of business impacts and foster cross-functional collaboration.

Prasenjit Sengupta, a SAP practice leader, sheds light on leveraging supply chain analytics for enhanced visibility. He emphasises the importance of demand sensing and rapid operational insights in aligning supply chain elements effectively.

Domas Voroneckas, a solution architect, introduces SAP’s Profitability and Performance Management module. He discusses how detailed profitability models, combined with scenario modelling, can optimise profitability levers.

Finally, Emily Tippins, CMO of Avantra, provides insights into how their AIOps platform assists in achieving end-to-end visibility and automated management of SAP landscapes, essential for responding to supply chain disruptions.

Key Takeaways:

- Overcoming Visibility Challenges: The necessity of end-to-end visibility in supply chain management and overcoming legacy system limitations.

- Integrated Modelling and Simulation: How integrating data across systems can preempt and mitigate the impact of supply chain disruptions.

- Digital Twin Modelling: The benefits of granular assessment through digital twins, fostering collaboration across business functions.

- Supply Chain Analytics: The role of advanced analytics in sensing demand fluctuations and aligning supply chain processes.

- Profitability Modelling: Utilising SAP’s PPM module for in-depth profitability analysis and scenario planning.

- AIOps for ERP Systems: How platforms like Avantra can ensure stability and visibility across SAP landscapes.

Resources:

• Read the interview article capturing the main insights: https://insights.techpros.io/articles/avantra-bridging-the-visibility-gap-challenge-forum-event

Find out more about Avantra: https://www.avantra.com/

Connect with the guests:

- Emily Tippins https://www.linkedin.com/in/emilyevelina/

- Claudia Richter https://www.linkedin.com/in/claudia-richter-sc

- Jon Greenwood https://www.linkedin.com/in/jongreenwood2k10/

- Prasenjit Sengupta https://www.linkedin.com/in/prasenjitsenguptanow/

- Domas Voroneckas https://www.linkedin.com/in/domasvoroneckas/

- Tim Bond https://www.linkedin.com/in/tngbond/

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