Equity Fiverr’s CEO on why AI is coming for everyone
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Jun 11, 2025 
Micha Kaufman, the seasoned CEO of Fiverr, dives into the transformative impact of generative AI on the workforce. He asserts that adapting to AI tools is vital for job security, warning that complacency could lead to being left behind. Kaufman discusses how AI can raise the standard across industries while emphasizing the unique value that top talent can still offer. He also addresses the challenges faced by new graduates in this evolving job market, highlighting the importance of proactive skill development for future success.
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CEO's Wake-Up Call to Staff
- Micha Kaufman sent a blunt memo warning staff that AI threatens all jobs and encouraged them to embrace automation.
- He hosted open office hours, expecting 50, but 250 showed up, signaling strong concern among employees.
Own Your Career Growth
- Individuals must take responsibility for their own career development; companies will no longer ensure growth.
- To stay valuable, professionals must proactively upskill and evolve alongside new technology like AI.
Automate Routine Tasks
- Aim to automate as many routine tasks as possible to free up time for creative, strategic work.
- Using AI to handle repetitive jobs lets you focus on skills machines can't replicate.