After Earnings

Sprout Social: Influencer Marketing, Social-First Orgs, and Scaling for Growth with President Ryan Barretto

Mar 13, 2024

51:38

In this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Ryan Barretto, President of Sprout Social.. They discuss the company's growth strategy, data analysis, and the evolving role of social media in business. The conversation delves into Sprout Social's focus on sophisticated customers and how social listening aids decision-making.

Timestamps

00:00:00 Start

00:04:17 How Sprout Social’s strategy shifted as a company in 2023

00:13:33 Companies becoming social-first organizations

00:19:10 How social listening data can shape brand marketing

00:23:43 Balancing quality and speed as a company

00:31:01 The three areas in which AI is helpful to customers

00:34:46 Influencer marketing

00:40:09 Insights from data gathered on Sprout

00:45:00 Societal conversations around social media

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