After Earnings Sprout Social: Influencer Marketing, Social-First Orgs, and Scaling for Growth with President Ryan Barretto
In this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Ryan Barretto, President of Sprout Social.. They discuss the company's growth strategy, data analysis, and the evolving role of social media in business. The conversation delves into Sprout Social's focus on sophisticated customers and how social listening aids decision-making.
Timestamps
00:00:00 Start
00:04:17 How Sprout Social’s strategy shifted as a company in 2023
00:13:33 Companies becoming social-first organizations
00:19:10 How social listening data can shape brand marketing
00:23:43 Balancing quality and speed as a company
00:31:01 The three areas in which AI is helpful to customers
00:34:46 Influencer marketing
00:40:09 Insights from data gathered on Sprout
00:45:00 Societal conversations around social media
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