When pro sports organizations canceled games for the foreseeable future, players packed up and went home. But the Phoenix Suns carried on the season in an unconventional way: Streaming virtual games through NBA 2K20 on Twitch. They got the stream up and running overnight, and millions and millions of viewers tuned in. Kim talks with Suns Chief Marketing and Communications Officer Dean Stoyer about how they pulled it all together.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
