Building a Brand at the Intersection of Business and Culture

Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One Tiktok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions.

This week on SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick.

Episode Guide:

(00:00) Meet Sammi Cohen, CEO and host of Social Currency

(05:47) Finding your voice online

(08:55) When monetization finally happens

(13:53) Sammi’s failed matcha company and starting over

(16:41) Dissecting the brands everyone’s talking about

(21:20) Turning mistakes into momentum instead of shame

(28:35) Redefining balance, priorities, and self-care

(32:15) Sammi’s creator instinct

(36:30) Navigating criticism and staying fair

(41:37) Finding your X factor

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