In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand strategy and audience engagement.

Episode links:

Timestamps

02:43 - The Evolving Role of the Chief Communications Officer (CCO)
10:14 - Succession Planning in Communications
19:22 - The Future of Communications Teams and CCO Responsibilities
26:53 - The Importance of CEO-Communications Partnership
29:19 - Analyzing Jaguar's Controversial Ad Campaign
33:59 - Shifting Brand Identity and Audience Perception
36:49 - Speculation on Jaguar's Future Strategy

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14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby