The Analytics Power Hour #287: 2025 Year in Review
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Dec 23, 2025 Joining the conversation is Josh Crowhurst, Growth Marketing Director at Manulife, known for his insights and musical contributions. The hosts reflect on standout moments from 2025, including memorable episodes, the rise of AI analytics, and the balance between hype and practical application. Josh emphasizes the importance of critical thinking in the age of AI and highlights leadership insights from Anna Lee that shape data culture. They also indulge in nostalgic favorites and discuss trends for 2026, underscoring the need for consistent metrics and thoughtful decision-making.
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AI's Hype-to-Maturity Arc
- AI dominated conversations across 2025 and accelerated industry change at high speed.
- The hype peaked early and then matured into more practical, grounded use cases by year end.
Producer Role Launched A Career
- Josh Crowhurst responded to a loosely written producer call and joined the podcast as producer for six years.
- His time on the show helped accelerate his career into larger roles in audio and growth marketing.
Metric Theory Meets Music
- Dan McCarthy illustrated metric complexity and also shared music from his SoundCloud, revealing his passion.
- The episode illuminated how metric definitions like LTV/CAC materially affect business interpretation.