Building an AI-First Company — Elly Analytics’ Seva Ustinov on AI for Team Productivity | EP78

Sep 23, 2025

In this engaging discussion, Seva Ustinov, the founder of Elly Analytics, explores the dynamic world of AI-driven business intelligence. He shares his journey from running a digital marketing agency to developing innovative tools that connect delayed customer conversions to precise channel attribution. Seva dives into how AI agents can automate ad performance analysis, optimize workflows, and enhance productivity for marketing teams. Learn about practical applications and the future potential of AI in transforming data into actionable insights.

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INSIGHT

Solve Delayed Conversion Attribution

Seva identifies a gap where websites generate leads but conversions occur later in backend/payment systems, breaking usual analytics.
He builds AI agents to attribute true revenue by channel, campaign, and creative across delayed conversions.

ANECDOTE

From Agency Founder To AI Product Founder

Seva moved from running a large digital marketing agency to building Elly Analytics after scaling an eight-figure, 100+ person agency.
He raised venture capital in San Francisco to build a marketing data platform and AI super agent for performance marketing.

INSIGHT

Why Existing Tools Fall Short

Many tools help e-commerce with on-site conversions but fail for businesses with off-site or delayed conversions.
Elly Analytics focuses on attributing true revenue and ROAS across channels for these industries.

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In this episode of the AI Agents Podcast, Seva Ustinov, founder of Elly Analytics, explains how his team turned into an AI-first company with the help of Cursor-based AI agents.

You’ll hear:

— How AI agents can be embedded across marketing, product, and operations workflows.

— Concrete examples of Cursor in action, such as automating project updates, analyzing meeting transcripts, and supporting recruitment decisions.

— Key lessons on structuring AI workflows, integrating multiple tools, and scaling AI-driven processes for real business impact.

This episode is a must-watch for anyone interested in productivity automation, real AI use cases, and applying AI agents to drive actionable insights.

Seva shares his journey from leading a successful digital marketing agency to building an AI-first product company that bridges the gap between delayed customer conversions and precise channel attribution for SaaS, healthcare, home services, and similar industries.

Discover how Elly Analytics uses AI agents to analyze ad performance across multiple platforms like Google, Meta, TikTok, and influencer networks—transforming data into actionable insights and automating workflows for better ROAS and customer acquisition.

This episode dives into practical AI use cases, including tools like Cursor and custom AI assistants that are redefining productivity for marketing, product, and operations teams.

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Check out Elly Analytics here: https://ellyanalytics.com/

GitHub Library where Seva open-sourced his AI-first company template: https://github.com/VsevolodUstinov/ai-first-workspace-template

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⏰ TIMESTAMPS:

0:00 - Intro To Marketing Data Challenges

1:13 - Meet Seva Ustinov Of LE Analytics

2:33 - Building AI For Performance Marketing

5:01 - Shifting From Services To AI Product

9:01 - Breaking Down LTV And Attribution

13:02 - Automating Competitive Research With Agents

20:57 - Scaling Personal Productivity With AI

28:24 - Cross-Department AI Use Cases

36:00 - AI Agents And Custom Workflow Rules

39:06 - Getting Started With Cursor AI Workspace

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