
The Indicator from Planet Money Why the US government is buying more apples than ever before
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Nov 4, 2024 Alan Hinich, a reporter on the apple industry in Appalachia, and John Brugier, a seventh-generation apple grower, explore the fascinating world of apples in the U.S. government’s historic purchase of apples amidst a market oversupply. They discuss the challenges facing small farmers, including plummeting prices and consumer demand. The duo also touches on the historical roots of family-run orchards and shares insights on how farmers are adapting and innovating to survive in a changing agricultural landscape.
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Apple Surplus
- Apple growers, especially in Appalachia, face a surplus due to stagnant consumption and increased production.
- Processors, with ample supply from controlled atmosphere storage, are driving down fresh apple prices.
Declining Apple Profits
- Decreasing profits, especially in recent years, challenge apple growers due to rising production.
- Stagnant domestic consumption coupled with increasing yields has led to falling apple prices.
John Brugier's Orchard
- John Brugier, a seventh-generation apple grower, faces rising input costs and falling apple prices.
- Many family businesses are selling land or consolidating due to market challenges.

