Why Is This Happening? The Chris Hayes Podcast

Harris’ Media Blitz and Strategy with Symone Sanders-Townsend

Oct 15, 2024

Symone Sanders-Townsend, a Democratic strategist and author, shares her insights on Vice President Kamala Harris's media strategy ahead of the election. She highlights the importance of choosing the right outlets and tailoring messages to audience demographics. With her experience as a former senior advisor, she discusses navigating tough interviews and balancing authenticity with political messaging. Symone also reflects on the evolving media landscape and how effective communication can shape public perception and voter understanding.

54:11

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Episode guests

Symone Sanders-Townsend

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Episode notes

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Quick takeaways

The podcast explores how Vice President Harris's media strategy is meticulously crafted to enhance public perception and engagement ahead of elections.

Symone Sanders-Townsend reveals the importance of analyzing audience demographics to strategically prioritize political interviews for maximum impact.

The discussion emphasizes the need for collaborative interview dynamics to foster authentic conversations that resonate more deeply with constituents.

Deep dives

Transition to a Weekly Format

The podcast has transitioned to a weekly format, allowing for deeper exploration of various topics surrounding politics and media. Each episode delves into the complexities of modern political communication, particularly highlighting the strategies and decisions behind media appearances by political figures like Kamala Harris. The host emphasizes that this new weekly cadence will enable a more thorough examination of current events and issues that both captivate the public's attention and affect real lives. By focusing on the connective tissue between politics and media, the podcast aims to provide a richer understanding of the dilemmas faced by politicians today.

Intro

4min

Navigating Media Landscape for Political Figures

10min

In-Depth Economic Interview Insights

3min

Navigating Political Interviews

17min

Navigating the Balance of Authenticity and Messaging in Political Interviews

5min

Navigating Vice to Presidential Politics

18min

Navigating Complex Policy Discussions

3min

With just a few weeks until the election, you’ve probably noticed that Vice President Harris has been doing a lot of media. How does she decide which outlets to give interviews to? What does the process look like behind the scenes? Lucky for us, we have the perfect guest to unpack the ins and outs of campaign press strategy, particularly in an election as consequential as this one. Symone Sanders-Townsend is co-host of “The Weekend” on MSNBC, a democratic strategist, and the author of “No, You Shut Up.” She also served as a former senior advisor to Vice President Harris. She joins WITHpod to discuss how campaign political media strategy is crafted and her experience working closely with VP Harris.

And, if you love hearing Symone in conversation as much as we did, you’re in luck. As a bonus for MSNBC Premium subscribers, we’re sharing a bonus episode with Symone this Friday, 10/18, where we talk all about her trajectory, how she became Symone Sanders-Townsend and more. Subscribe to MSNBC Premium for that bonus and other special offerings from MSNBC Audio.

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