How AI and Data Help Boutiques Compete with Giants

Jay Olshonsky, former chairman president and CEO of NAI Global, joined to share why he launched 42 Plus LLC, an advisory firm named for his years in the business. His mission is to fight stagnation he sees across real estate by helping leaders move forward. We dug into AI’s impact, the likely ebb and flow of an eventual bubble, and why you must pay attention even if you are not the expert. Jay partners with Phil Stringer to bring proven AI training from the residential side into commercial. He sees AI as a time saver for research, writing, analysis, and outreach, while reminding us that local knowledge and face to face work still win. Big firms keep consolidating, yet access to data and tools has leveled the field for boutiques. Personal branding in commercial is catching up to residential, with standouts showing how consistent value beats company size.

Jay’s playbook is simple. Know your audience. Give value. Use AI if it saves ten hours a week and rethink it if it costs twenty. Invest in travel and in person meetings to deepen insight and trust. Reverse mentor with younger pros to keep messaging sharp. He views the industry as 10 percent elite adopters, 10 percent striving, and a large middle stuck in place. His closing note was clear. Most people are not failing, they are stagnating, and a few smart changes can get them moving again.

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