

Klout Founder Joe Fernandez on Death Threats to Private Jets
Today’s guest is Joe Fernandez – A Cuban American entrepreneur, probably best known for being the co-founder of Klout which launched in August 2008. Klout was years ahead of its time because it measured social media influence years before others started paying attention to it. And the story behind Joe even starting the company and some of the adventures he had whilst building it before its sale for $200 million makes this an incredibly informative and engaging interview with lots of lessons for founders.
We also talk about the earlier obstacles Klout faced, how hustle played a big part in Joe’s success and why some Klout users became so attached to their scores that Joe even received death threats! We also look at how prescient Joe’s vision was when it came to social influence and what Klout might look like if it was built now.
Joe has a deep-seated passion to see the everyday person win. This is something he really cares about and the thread which links his businesses together.
I thoroughly enjoyed my conversation with Joe and I hope you do too.
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Danielle Twitter / Instagram / Newsletter
Episode edited by Jolin Cheng.