The conversation on modern-day marketers continues, with Jonathan and Brett discussing content distribution. Modern-day marketers shouldn’t create new content, without ensuring that what they’ve already published is reaching the right audience. The Juice improves the discoverability of content that already exists.

0:00 Intro
1:46 Episodic content
4:20 Content distribution
7:40 Car selling analogy
12:48 Distribution is time intensive
14:40 Don’t hate the player, hate the game
18:10 Paternity leave story
21:10 Advice on distribution
22:50 Outro

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Modern Day Marketers #6: Dedicated to distribution