#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)

Feb 23, 2024

Gaurav Tiwari shares insights on self-serve analytics and the role of AI in data analysis. Topics include data literacy, generative AI in decision-making, the importance of semantic layers, and the social impact of data analytics. Discussion on the desire for data control, Excel exports, and the future challenges in technology and environmental impact.

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Intro

00:00 • 3min

Discussion with Gaurav Tiwari about Career in Data Analytics and Engineering at Spotify

03:17 • 2min

Evolution of Self-Serve Analytics and AI Empowerment

05:04 • 14min

The Role of Semantic Layer in Self-Serve Analytics

19:19 • 20min

The Psychological Comfort of Excel

39:49 • 7min

Exploring Future Challenges and Social Impact

46:36 • 5min

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ

00:00:00 - Intro
00:03:27 - Welcoming Gaurav Tiwari
00:03:59 - Gaurav's Background in Data Analytics
00:08:01 - Empowerment through Self-Serve Analytics
00:09:21 - The Challenge of Data Literacy
00:13:10 - The Role of Generative AI in Analytics
00:14:02 - The Future of Self-Serve and Semantic Layers
00:20:00 - The Necessity of a Semantic Layer
00:23:45 - Starting with Generative AI and Semantic Layers
00:29:03 - The Risks and Benefits of AI in Decision-Making
00:32:48 - Where to Begin with AI and Analytics Tools
00:39:47 - The Social and Environmental Impact of Data Analytics
00:43:29 - The Desire for Data Control and Excel Exports
00:46:03 - Rapid Fire Questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned!

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Quotes of the Episode:

"...The part that never dies is the human curiosity to know more about something." - Gaurav

"...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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