Episode #22 - How to make Facebook ads a revenue generating asset not a lottery

Facebook ads can seriously catapult most businesses to the next level.

One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery.

The 3 biggest mistakes I see are:

1. Not having a clear Facebook ads plan
2. Not having measurements in place and keeping track
3. Not scaling the winners

Running a Facebook ad begins long before getting into the ads manager.

Here is a basic work flow - BEFORE you open up the ads manager:

• Define your ad objective
  • What specifically do you want them to do
• Have a retargeting plan in place if people click but don’t take action
• Install your tracking pixel
• Create your audiences (ok you do have to open up ads manager for this)
  • Saved audiences (contextual, services, books/magazines, etc)
  • Custom
    • Email List
    • Website Visitors
    • Followers
• Lookalike
• Retargeting
• Write your ad copy - Spend a lot of time on this!
• Choose your image
• Set your budget and define what a successful campaign look like
• Input everything and follow the plan!

Hope this helps you get started!

Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads

http://onefocusmarketing.com/faspecial

If you need help and want to jump into my Facebook group go to:

https://www.facebook.com/groups/thefunnelstrategist/