Female Startup Club 6 quick questions with Fiona Chan, Founder of Youthforia (part 2/2)
Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!
At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?
In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry.
Now before we get into the episode and incase you haven’t heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you’re someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WEMENTION:
Fiona's Instagram
Youthforia's Instagram
Youthforia's TikTok
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