Businesses that have historically been built face to face. Personally. Even working by referral only. That’s what we’re exploring today with our guest - a sales and marketing leader who’s done e-commerce and digital marketing work for Fortune 500 level brands and who’s developed a deep expertise in the real estate and prop-tech industries.Ethan speaks with Rivers Pearce, Chief Marketing Officer at Milestones. Rivers has deep expertise in the real estate and prop-tech industries and shares his insights on the past, present, and future of customer experience and technology in relationship-based businesses.Tune in as they discuss:
How the language of customer experience has evolved over time
Why it is important to move beyond the “transactional mindset”
How referral based businesses have been disrupted by technology
Where you can adapt to physical and digital distance using humans in the era of smart technology
What it means to be a trusted advisor of your customers