S15 E08: Anders Kurtén, CEO of Fraser Yachts

Fraser Yachts is the world's leading yachting company. Anders Kurtén, CEO of Fraser Yachts joins Scott Kerr to talk about why the luxury superyacht market is experiencing continued growth, the strong and sustained appetite for larger yachts, expectations of the younger generation of superyacht owners, and how the 78-year-old company stays relevant in a highly competitive field. Anders also discusses what's driving the latest yacht design trends, the surge of luxury fashion brands partnering with yacht manufacturers, Fraser's highly regarded business intelligence team, and the measurable steps the company takes to reduce its environmental impact. Plus: How wealthy superyacht buyer are dealing with tariffs.

Featuring: Anders Kurtén, CEO of Fraser Yachts (fraseryachts.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

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