I struggle to name things. Product, companies, podcasts etc. It’s so bad that I struggle to name our dog. I picked up a book on naming recently to help. And I loved the book. It’s Hello My Name Is Awesome by Alexandra Watkins. In it she shares her method for naming things. In this episode I walk you through her 3-step process and and a 9-part brainstorming excercise. Process: Step 1: List 12 words related to it Step 2: Choose 1 & research for 60m Step 3: Repeat on each word Branstorming excercise: 1. Run the word through a Thesaurus 2. Image search the word 3. Look up industry related glossaries 4. Run the word through a dictionary 5. Search for cliches related to the word 6. Google the word 7. Look up movie titles with your keyword 8. Search iTunes for song titles with your keyword 9. Look up book titles with your keyword By the end of this you should have 100+ names. 10-15 should be ones you really like. If you want more examples and details go follow @eatmywords (on twitter) and grab her book Hello My Name Is Awesome: https://amzn.to/2U6FGR8 (I’ll be publishing my full notes and takeaways on Twitter soon)