Sensitive. Ep 23: Ethical Copywriting + Finding Your Authentic Voice In Your Business as a HSP with Lauren Van Mullem
In today's episode of the Sensitive. podcast, I interview Lauren Van Mullem, ethical copywriter, and we discuss:
-how she got into copywriting
-the biggest mistakes she see coaches, healers, and service based entrepreneurs make in their copywriting
-the elements that need to be present to make a newsletter something that people actually want to read
-her thoughts on whether or not to use pain points in your copy
-immediately actionable tips on how you can find your own authentic voice in your copy
-how you can find your authentic voice in your business
This was such a rich, immediately actionable, and fun conversation!
Lauren Van Mullem is an ethical copywriter for life coaches, spiritual coaches, health & wellness coaches and service-based entrepreneurs. Her specialty is supporting coaches to write their own website copy to connect with their ideal clients without being "salesy" or using manipulative tactics. She offers affordable workbooks, workshops, and feedback, and (higher priced) done-for-you copywriting, as well as a monthly Free Craft n’ Copy Hour.
LAUREN'S LINKS:
DIY Template for a One-Page Website
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