46. Boosting Sales Performance with Athletes and Veterans with JR Butler

Ever wondered why your sales team may be missing the mark? Imagine the potential of integrating the grit, determination and teamwork capabilities of athletes and military veterans into your sales force. Our guest, JR Butler, founder and CEO of the Shift Group, unpacks the distinct advantages of this approach.

In our candid chat with JR, we explore the compelling argument for transitioning athletes and military veterans into sales roles. These individuals are often imbued with qualities such as a robust work ethic, resiliency, competitiveness, coachability, growth mindset, and a knack for being team players. These are not just buzzwords in the sales industry; they're attributes that can significantly bolster the effectiveness of your sales team. What's more, JR compares the unique experiences of athletes and military veterans, shedding light on how these backgrounds can be harnessed for a successful transition into sales. 

Don't miss JR's take on the critical role of coaching in sales and how to tap into this underutilized talent pool.