FT News Briefing Introducing Working It: Can wellness apps fix us and beat staff burnout?
Oct 30, 2021
Lorna Borenstein, CEO of Grokker and author of "It's Personal," discusses the booming wellness industry and its implications for employee wellbeing. She shares insights on how corporate wellness apps can combat burnout and foster community but questions their effectiveness as a quick fix. Lorna emphasizes the importance of creating a workplace culture that prioritizes listening and understanding employees. The conversation also explores the complexities of remote work and the need for a balanced approach to wellness that goes beyond digital solutions.
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Unintentional Entrepreneur
- Lorna Borenstein, initially a techie, unintentionally became an entrepreneur.
- This followed a burnout phase after retiring from a 20-year tech career.
Wellness Industry Boom
- The wellness industry, now a $1.5 trillion market, is booming, growing at 10% annually.
- This growth has been fueled by the pandemic and increased demand for online wellness resources.
Apps for Burnout
- Companies are using wellness apps to address employee burnout and boost productivity.
- However, these apps alone won't solve deeper workplace issues like excessive workload.
