Today, Explained

Dark Brandon

Aug 16, 2022
In this discussion, Matt Viser, a White House correspondent for The Washington Post, dives into the intriguing evolution of the 'Dark Brandon' meme, which has transformed from mockery to a symbol of Biden's recent victories. He analyzes Joe Biden's surprising rise as a viral figure online, contrasting it with Trump's presence. The conversation explores the implications of Biden's reelection campaign amidst skepticism over his age and performance, as well as how memes can shape political narratives and public perception.
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ANECDOTE

Let's Go Brandon origin

  • "Let's Go Brandon" originated at a 2021 NASCAR rally.
  • A reporter misheard a vulgar chant about Joe Biden as "Let's Go Brandon," which was then adopted by Trump supporters.
INSIGHT

Dark Brandon's shift

  • Initially, liberals used "Dark Brandon" memes ironically, wishing Biden were more assertive.
  • Biden's legislative successes and the al-Zawahiri killing shifted the meme's tone to genuine support.
ANECDOTE

Official Dark Brandon

  • White House staff embraced the Dark Brandon meme, even tweeting it from official accounts.
  • These tweets will become part of the official presidential archives.
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