Yo Quiero Dinero Financial Tips from the First Latino CFP | Louis Barajas
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Jun 12, 2023 
Louis Barajas, the first Latino Certified Financial Planner in the U.S., shares his journey from childhood money lessons to redefining wealth management in the Latino community. He discusses the importance of finding a fiduciary planner and addresses the unique financial challenges faced by artists, including managing variable incomes and lifestyle inflation driven by social media. Louis emphasizes the need for estate planning and community mentorship, while advocating for financial literacy and access to qualified advisors for underserved populations.
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From Newport Beach To The Barrio
- Louis Barajas left a high-powered firm to return to Boyle Heights and serve underserved Latino communities.
- He wrote books and built a career advising Latino artists and communities while becoming the first Latino CFP in the U.S.
Childhood Money Lessons
- Louis recounts his family's extreme saving habits using five-gallon water jugs and mercury dimes.
- At 13 he learned to file taxes to help his father's business during an IRS audit.
Vet Financial Planners Carefully
- Verify your planner is a CFP and ask if they are a fiduciary before trusting them.
- Ask how they get compensated and prefer fee-based fiduciaries over commission-driven sellers.