Pat Morrissey has been at the epicentre of category creation throughout his career. His impressive curriculum includes industry heavyweights Salesforce, Simpplr and Business Objects. Currently, he is the Chief Customer Office at Hirevue, a game changing AI hiring platform that owns the category of Human Potential Intelligence. Over 1,150 companies are currently using Hirevue’s game-changing platform to get the best people into their perfect job roles.

In this episode, we talk about why AI is revolutionising how companies hire, the secrets behind Salesforce’s double-digit growth, and top tips for people embarking on their category journey.

What to look forward to:

00:28 Introduction to the legend that is Pat Morrissey

01:39 How did Salesforce become a category leader?

12:53 How can AI help you hire/ get hired?

19:59 Learn and Earn! Pat Morrissey’s top category design tips

26:12 Tech VCs. Category friend or Category foe?

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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