Why Are More Latino Voters Supporting Trump?

Despite a surge of enthusiasm for Vice-President Kamala Harris’s campaign, the 2024 race remains extremely competitive. And one factor very much in Donald Trump’s favor is an increased share of support from Latino voters. Anti-immigrant messaging from Trump and the Republican Party has not turned off Latino voters; he won a higher percentage of Latino voters in 2020 than in 2016, and he was roughly tied with President Biden at the time Biden stepped out of the race in July. Geraldo Cadava, the author of “The Hispanic Republican,” wrote about the Republicans’ strategy for The New Yorker. He spoke with prominent Latino Trump supporters about why the message is resonating, and how they feel about all the signs reading “Mass Deportation Now.