How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Janene Liston AKA The Pricing Lady

Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like …

How do you best decide what to charge?

Should you copy your competition’s pricing?

When should you include prices on your website?

When, if ever, should you discount?

Are you charging too much? Too little?

Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!

Resources mentioned in this episode of your favorite marketing podcast

Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook

Interview with Stage Kings Jeremy Fleming | #527

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Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
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