In episode #77 of The Six Sells Podcast, Mike Nicholson talks to Kara Osborne, CEO at UM London.

The conversation was wide ranging, starting from Kara's early career at GM Motors and the early days of big data right up to the future of AI.

Some of the topics covered include:

Hear the story of how Kara interviewed for and accepted a top marketing job on the same day!

The early days of big data and how to organise it.

Kara’s view on the role of technology and AI in media planning and buying.

Possible ethical and creative issues that AI presents.

The dynamics of the agency/client relationship, and how that has changed.

Made for advertising sites, the definition, the value and the role of data in identifying valuable media.

Listen to Kara talk about why "the future is gonna be less about training engineers and more about asking smart questions"

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The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

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