625. The Secret to Persuading Anyone: Thinker or Feeler?

In business and life, decisions don’t come from the same place for everyone. Some of us lead with logic. Others lead with values. Thinkers weigh the data and poke holes in reasoning. Feelers focus on people, harmony, and impact. Neither is better, but if you don’t recognize the difference, you’ll miss deals, lose influence, and frustrate your team.

In this episode, Brian Gubernick breaks down the key traits of thinkers and feelers, how to spot them, and - most importantly - how to flex your leadership style to connect with both. From Elon Musk’s hard logic to Oprah Winfrey’s empathy, from Jeff Bezos’ demand for data to Richard Branson’s people-first culture, Brian shows how the best leaders switch gears to win trust, close sales, and build stronger relationships.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

 

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