Aileen Xu is a content creator, entrepreneur and artist of life. She makes videos, hosts a podcast, and created the Artist of Life Workbook and Daily Planner by Lavendaire. I originally found Aileen through her YouTube videos, and then we were connected by a mutual friend, Katie Dalebout. This conversation will give you a valuable behind-the-scenes glimpse into being a YouTuber and how to run a content business the smart way. We talk about:

• How to grow a YouTube channel in 2019
• What Aileen’s day-to-day as a content creator and YouTuber looks like
• How she transitioned from music to lifestyle design
• How long it took to grow her YouTube to a whopping 830K subscribers
• The mistakes she made on YouTube before finding her true tribe
• Being ok with being a multi passionate creative and entrepreneur
• What the revenue streams of her business as a content creator are
• The lessons she’s learned from creating sponsored content with brands
• How she built a business that doesn’t depend on brand sponsorships
• Aileen walks us through how she created the workbooks sold in her online shop and made it 50% of her overall revenue
• What’s more effective – Facebook and Instagram ads or influencer promotion?
• Why it’s vital to not obsess over your social media numbers
• Aileen’s daily rituals to stay grounded
• The most powerful lifestyle design exercise from the Artist Of Life Workbook that you can do right now
• How to create healthy boundaries with social media
• What the future of social media holds, according to Aileen

See all show notes on wokeandwired.com

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