25: MASTERS of Gen Z Culture Marketing - Shep Ogden & Bailey Grady

Shep Ogden & Bailey Grady, Founders of Offbeat Media Group, have been hacking attention since they were in high school. They are the go-to agency for McDonald's, Tiktok, Netflix, Samsung & many more to help them market to Gen Z.

On this episode they talk about the early days of digital real estate, meme marketing, how they helped TikTok build their original user base, and they explain why they are ALL IN on Virtual Influencers.

You don’t want to skip this episode! FOLLOW OFFBEAT:Website: https://www.offbeat.xyz/Instagram: https://www.instagram.com/offbeat.xyz/ Follow Zero from Nexus: https://twitter.com/ZeroFromNexus Learn more about Virtual Humans: https://www.virtualhumans.org/

FOLLOW SHEP:Twitter: https://twitter.com/ShepOgden Instagram: https://www.instagram.com/shepogden/

FOLLOW BAILEY:Twitter: https://twitter.com/baileygrady12 Instagram: https://www.instagram.com/grady/

TIMESTAMPS:00:00 Intro02:07 Podcast Start02:24 Who are Shep & Bailey?03:04 What is Offbeat Media?03:26 How Bailey started making money on the internet05:35 Shep was buying Digital Real Estate on Instagram07:40 The advantage of being born 5 years earlier08:49 Taking advantage of spare time as a young adult09:32 Marketing with memes10:24 How they helped launch TikTok in 201813:01 What they learned from getting 5 BILLION impressions14:15 Why they started launching their own shows16:25 WTF is a Virtual Influencer?18:47 Why Lil Miquela was so revolutionary as a virtual human20:43 Getting a cold email from Mark Cuban22:02 Why Virtual Humans are so interesting to them24:48 Launching their Virtual Influencer - Zero from Nexus26:46 What is live shopping?27:56 Are we actually going to work in the metaverse?30:35 Working with McDonalds on TikTok campaigns34:03 Pairing online traffic to IRL foot traffic (THIS IS NUTS)37:35 How it feels to work with the largest brands in the world39:27 How their cutting edge tech helps them land clients42:29 How to always stay one step ahead43:42 Why Shep is so fascinated with NFTs47:23 Thoughts on Vee Friends49:27 The future for Offbeat50:46 This company should have listened to Eddie52:50 The crazy journey of TikTok55:46 Why TikTok is the BEST social media platform right now57:22 The difference between paid and organic impressions58:06 This fact about Digital Billboards BLEW OUR MINDS1:00:12 Crazy how good tracking has gotten1:01:50 The future of Offbeat revisited1:04:08 Getting to 100 Million views a MONTH1:04:45 IP vs Creators (All Gas No Brakes / Call Her Daddy)1:07:40 Why Quibi lost BILLIONS betting on Vertical Content1:08:52 What is the Nexus Universe and V-Tubers?1:11:54 Ai vs Human backed virtual influencers1:14:07 How Offbeat has scaled in so many verticals1:18:14 What careers are going to be most valuable1:21:59 “Fortune cookie” advice to the younger generation1:25:56 Where to find Shep & Bailey online

FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast