Join Nate Matherson as he sits down with Alex Ross for the thirty-ninth episode of the Optimize podcast. Alex is currently the CEO of Inventing the Future of Humans Living with Plants at Greg, an app that helps people grow healthy plants at home and in the garden. Think AI--but for plant care. He was the former director of engineering at Tinder and the co-founder/COO of Enplug (acquired). During the episode, Alex discusses the importance of setting the bar for content high with the ability to put a smile on the reader’s face, how unique graphics and images enhance the content experience for the audience while boosting UX metrics, and Greg’s strategy to meet the customer where they’re most likely to convert. In this week’s deep dive, listen to Alex talk about Greg’s programmatic SEO, emphasizing the importance of having a database of original information. He shares insights into how Gregg leverages its plant database and user-generated content to enhance its SEO strategy and how they’re actively creating a content ‘moat’ to outcompete their competitors. Rounding out the episode, Alex and Nate cover topics like how Greg manages internal linking for 30k+ pages efficiently, the impact emojis can have within title tags on CTR, and why the complex reasoning in ChatGPT4 gets Alex excited about ramping up Greg’s programmatic SEO strategy. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com. For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:

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Check-in with Nate on LinkedIn & Twitter

Check-in with Alex on LinkedIn or Twitter or visit Greg at their Website

Alex Ross on Programmatic SEO, User-Generated Content, and AI-Generated Content