All-In with Chamath, Jason, Sacks & Friedberg YouTube CEO Neal Mohan on AI, Censorship & the Future of Creators
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Oct 8, 2025 
Neal Mohan, YouTube's CEO and a former online advertising leader, dives into the intricacies of creator monetization, highlighting a staggering $70 billion paid out to creators since the platform's inception. He discusses the challenges of global censorship, navigating different laws while keeping YouTube safe and engaging. The conversation also explores the impact of generative AI on content, including labeling and likeness considerations, revealing how YouTube is balancing innovation with creator rights.
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YouTube Built The Largest Creator Economy
- YouTube has paid out over $70 billion to creators and runs the largest creator economy.
- The platform rewards creators who "bet on themselves" and scale their own businesses via audience growth.
Audience First, Monetization Second
- Neal argues monetization options should match a creator's business goals rather than a single take-rate debate.
- He emphasizes audience growth first and monetization as a byproduct of engagement.
Engagement Is YouTube's Secret Sauce
- YouTube's ad strength comes from differentiated engagement where viewers are "leaned in."
- That high engagement converts into better ROI for brand and direct-response advertisers.