Fat Mascara The Dark Prince of Perfumery with Douglas Little
Dec 13, 2024
Douglas Little, the creative mind and founder of Heretic Parfums, dives into the world of dark fragrance creation, tapping into his shadow self for inspiration. He shares the intriguing backstory of his Nosferatu perfume and reflects on his collaborations with celebrities like Gwyneth Paltrow and Dita Von Teese. Little discusses the challenges faced while launching his first brand and the allure of 'things that go bump in the night.' He highlights the growing fascination with gothic aesthetics in modern beauty, merging creativity with unconventional scents.
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Marketing Yourself as a Multi-Hyphenate
- Know your audience and tailor your presentation to their specific needs and interests.
- Focus on the skills and experiences most relevant to the opportunity at hand.
DL&Co's Unique Aesthetic
- Douglas Little's DL&Co line, launched in 2003, featured unique, darkly romantic products like spiderweb, apple, and skull candles.
- It was a pioneering brand in the elevated goth aesthetic.
The Fall of DL&Co
- Douglas Little's DL&Co faced financial challenges due to rapid expansion and a detrimental investor agreement.
- He ultimately walked away from the company, retaining only his name and some IP.