Douglas Little, the creative mind and founder of Heretic Parfums, dives into the world of dark fragrance creation, tapping into his shadow self for inspiration. He shares the intriguing backstory of his Nosferatu perfume and reflects on his collaborations with celebrities like Gwyneth Paltrow and Dita Von Teese. Little discusses the challenges faced while launching his first brand and the allure of 'things that go bump in the night.' He highlights the growing fascination with gothic aesthetics in modern beauty, merging creativity with unconventional scents.