Creating Engaging Content for Small Businesses with Amanda Zantal-Wiener

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Amanda Zantal-Wiener, head of content at Thryv, about creating engaging content for small businesses. They discuss practical strategies for content creation, understanding your audience, and leveraging authentic storytelling to connect with potential customers.

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Best Moments:

(01:14) Creating engaging content for small businesses

(04:27) Three core pillars for creating interesting content

(05:29) Identifying where potential customers spend time online

(07:43) The importance of not assuming customer knowledge

(08:18) The value of authentic, lo-fi content over polished production

(09:47) Being yourself and understanding your professional capacity

(11:37) Remembering why you started your business when creating content

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Guest Bio:

Amanda Zantal-Wiener is the head of content at Thryv, a platform for small businesses. She has an extensive background in content creation, having previously led content at Search Engine Journal and served as a deputy editor at HubSpot. Amanda's experience spans various industries, including food writing and coverage of the indie rap and hip-hop scene. With a passion for storytelling and helping small businesses succeed, Amanda brings valuable insights to content creation strategies for entrepreneurs and business owners.

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Amanda's Playlist:

Listen to Amanda's Spotify playlist here.

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