Aliza Licht, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Zibby is joined by former fashion executive and bestselling author Aliza Licht to discuss her indispensable and entertaining personal branding guidebook On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Aliza reveals what it was like to be the voice behind Twitter’s DKNY PR Girl and the transition from corporate PR to entrepreneur, author, and podcaster upon leaving Donna Karan. She also shares the importance of building a personal brand that helps you stand out–face-to-face, over email, and on social media–and teaches us how to do it!

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