The Email Marketing Show

How We Are Leveraging The Power Of AI In Our Business

Aug 28, 2024
Discover how the hosts use AI in their business, from integrating Zoom and Vimeo for live training calls to creating engaging social media posts. They discuss the challenges of using AI for email subject lines and generating content, as well as the benefits of robotic process automation. The hosts also explore using AI to summarize Q&A calls and experimenting with custom code, GPTs, and Google Analytics.
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ADVICE

Automate Recording Workflows

  • Automate repetitive tasks by connecting tools (e.g., Zoom → Vimeo) to remove manual downloads and uploads.
  • Save team hours and speed delivery by using native integrations or small RPA tools instead of manual workflows.
ANECDOTE

Saved Hours With A Simple Integration

  • Kennedy removed hours of work from a team member by switching to a Zoom–Vimeo integration.
  • The admin went from long downloads to a ten minute task of embedding the finished video.
ADVICE

Integrate Finance Systems To Cut Costs

  • Invest a small development budget to integrate core systems (e.g., shopping cart → accounting) and eliminate manual bookkeeping.
  • That single integration can save thousands in recurring bookkeeper fees over time.
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