FTC Smackdowns, AI Fails, and Influencer Chaos: Damon Wright Breaks Down Marketing’s Legal Minefield

It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia.

From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA” claims, Damon’s insights are a must-hear for anyone navigating the tricky world of marketing and e-commerce. Whether you're dealing with influencer testimonials, dynamic pricing nightmares, or AI’s unexpected forays into chat-based legal disasters, this episode is packed with actionable advice and sharp commentary.

What You’ll Learn in This Episode:

The FTC’s crackdown on influencer marketing and deceptive practices

How small businesses can tackle the “Click-to-Cancel” rule without breaking the bank

AI’s role in advertising and its growing list of legal pitfalls

Why breakdancing skills might not save you, but compliance will

The myth of “literally true” claims and why they still get brands in trouble

A huge thank-you to our sponsors for powering this unforgettable season:

Troutman Amin: Experts in compliance and legal strategy, helping brands avoid FTC nightmares.

Origin: Leaders in CTV innovation, turning passive viewers into engaged customers with groundbreaking ad tech.

Incremental.com: Marketing measurement experts ensuring your ad spend delivers real growth, not just wishful thinking.

This season finale isn’t just an episode—it’s a masterclass in surviving the ever-changing advertising landscape. Whether you’re an adtech enthusiast, a marketer, or just someone fascinated by the intersection of law and marketing, this episode is packed with insights, laughs, and a few surprises.

Don’t forget to like, comment, and subscribe to The ADOTAT Show for updates on Season 3, where we’ll continue to explore the boldest and brightest in marketing, media, and advertising technology.

Stay bold, stay curious, and know more than you did yesterday!

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