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Brand on Purpose

How For Them is Challenging Heteronormativity and Redefining Wellness Products for Queer Individuals with For Them Founder Chloe Freeman (S2E04)

Feb 15, 2022
38:43

For Them Founder Chloe Freeman dives into their acting career, the inspiration behind For Them, and how they are challenging heteronormativity. While working in the media production industry, Chloe realized that there was a severe lack of gender diversity. With a mission to shed light upon those that are underrepresented, Chloe was determined to help the underlying needs of the gender-diverse community by creating a whole new category of holistic wellness. Aaron and Chloe discuss For Them’s nine dimensions of wellness, their experience within the media industry as a non-binary individual, and how the company is redefining wellness products + services for queer individuals. Tune in to hear Chloe’s advice for people dealing with gender dysphoria, and learn more at forthem.com.


Production Credits: Aaron Kwittken, Haley Sacotte, Nina Valdes, Maria Bayas, Michael Grubbs, Anna Lamm and Mathew Passy

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