Creative Pep Talk 424 - Afraid Your Art is White Noise? Make People Feel with These 5 Tools
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Oct 18, 2023 Angus Fletcher, author of Wonderworks: Literary invention and the science of stories, discusses how to create emotional impact in creative work by revealing truths, creating tension, and using obstacles. He also explores the power of horror and suspense in art and the importance of focusing on the means rather than the end.
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Running To The Tower Story
- Andy J. Pizza tells the running-to-the-tower story as a reverse-engineering metaphor for strategy.
- He used the physical tower goal to illustrate planning creative and business outcomes.
Strategy As Reverse Engineering
- Strategy is reverse-engineering a clear end and tracing steps back to where you stand now.
- Treat creative goals like towers to map concrete methods rather than relying only on improvisation.
Pick A Feeling, Then Reverse-Engineer
- Pick the feeling you want your audience to have and write it down.
- Reverse-engineer how other artists create that feeling to build your own method.