Agency Lessons | Interviews with Founders, Owners, and Operators about Growth and Operations cover image

Agency Lessons | Interviews with Founders, Owners, and Operators about Growth and Operations

Andy Walker: Getting an agency off the ground, adjusting to market sophistication through specialization

Aug 7, 2023
Andy Walker, an experienced agency owner and founder of Stryker Digital, talks about standing out in a competitive market, building trust with customers, and the backstory and evolution of Striker Digital. He also discusses the motivations for starting an agency in the junk removal industry and the struggles of multi-function software.
35:24

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The value of specializing in a niche industry, such as junk removal and dumpster rental, to build trust and connect with clients on a personal level.
  • Importance of focusing on core features in software development to deliver specialized and efficient services, rather than trying to fulfill every customer request and creating complex products.

Deep dives

Offering Google Ads for Service-Based Businesses

The podcast episode discusses how the speaker's agency, Striker Digital, has evolved to focus on offering Google Ads services for service-based businesses, particularly in the junk removal and dumpster rental industry. They highlight the value of being able to quantify the results of their Google Ads campaigns and deliver tangible ROI for their clients. The speaker emphasizes their industry expertise and the unique approach they take by diving deep into data analysis, split testing landing pages, and providing ongoing optimization to drive conversions. They differentiate themselves from other agencies by being able to prove their impact on client success through their proprietary data set and superior level of service.

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