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Hello and welcome to the DTC Podcast. I’m Eric Dyck.

Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie

https://huel.com

Listen and you’ll learn:

Why category creation is a cheat code for CPG brands

How Ben’s built an in-house creative hub in an all out commitment to finding winning ads

As well as a deep dive int Huel’s international expansion strategy

Better huel up for this one, on with the show!

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E166.赌球历险记：不不不，我一定是被上帝眷顾的十分之一！