VinePair Podcast Is the Alcohol Business Actually Recession-Proof?
Sep 18, 2025
The hosts dive into the myth of alcohol being recession-proof, exploring how economic downturns might actually affect drinking habits. They analyze recent sales data and discuss the shift in consumer behavior, particularly among younger generations focused on health. The conversation touches on how social media influences spending and the rise of experiential consumption. They also reflect on changes in coping mechanisms from the pandemic and the differing societal impacts of alcohol versus smoking.
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Costco's 24 Half-Bottle Mystery Pack
- Adam found a Costco kit of 24 half-bottles marketed as mystery wines and was intrigued by the idea.
- They planned to possibly buy it and feature a tasting on the podcast.
Add Mystery Pours To Attract Crowds
- If you're a hospitality business, consider integrating unique experiences like mystery pours to attract customers.
- Use creative offerings to stand out and appeal to consumers looking for novelty at tasting rooms or bars.
People Trade Down, Not Stop Drinking
- Alcohol consumption generally falls in recessions but people rarely stop drinking entirely.
- Consumers often trade down to cheaper brands and drink more at home than out when money is tight.
