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I have a problem with nutrition coaching today. The point of coaching isn't to calculate your macros and create meal plans. We have apps and technology that can do this better than any human.

So then what does valuable coaching actually look like?

Learn exactly how to DIY your nutrition tracking using my favorite food logging app (which adapts to your unique metabolic response to give you accurate calorie and macro targets) and AI to generate customized meal plans around your preferences and lifestyle. These cost a fraction of what many coaches charge while delivering more precise results.

The true value of coaching today lies not in number-crunching but in the human connection. Effective coaching provides 6 things that only a human can when life gets messy, you hit a plateau, you're struggling with the mental aspects of transformation, and need a world-class education in behavior change and physique development science.

Enjoy my rant!

Episode Resources:

Join WWPU and get access to Tuesday's live sprinting workshop and your first challenge + 2 weeks FREE: witsandweights.com/physique
- BONUS: I am developing a new course on how to use AI to create your meal plans and more, included free of charge in WWPU
Try MacroFactor for free with code WITSANDWEIGHTS

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🎓 Lose fat for good in Physique University, now just $27/mo (tap here and I’ll create a FREE custom nutrition plan when you join)

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📱 Try MacroFactor 2 weeks free with code WITSANDWEIGHTS (my favorite nutrition app)

You Don't Need a Coach for Macros or Meal Plans | Bonus