Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin

Vlad and Andrei were joined by special guest Ashley Lewin to break down a practical framework for building a marketing plan that drives consistent results and launches award-winning campaigns.

Tune in to learn:
•⁠ ⁠How to leverage GTM Focus Cycles in marketing planning?
•⁠ ⁠How do you balance and plan always-on and strategic programs?
•⁠ ⁠How do you budget and forecast them?
•⁠ ⁠How do you distribute tasks across your small marketing team?
•⁠ ⁠How do you involve sales in any of these programs?
•⁠ ⁠How do you measure the efficiency of long-term marketing programs and report on them?

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Ashley on Linkedin: https://www.linkedin.com/in/ashleylewin/