AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI cluely has competition...
5 snips
Jul 13, 2025 The rapid revenue growth of Cluely sparks an engaging discussion on creative marketing strategies, including the effective use of controversy and virality. Jamie and Jaeden delve into the challenges presented by competitive open-source alternatives, emphasizing the need for strong branding. They also highlight the complexities of software development, particularly the hurdles of replicating unique features. Ultimately, the duo underscores how innovative marketing can secure a brand's edge in the dynamic tech landscape.
AI Snips
Chapters
Transcript
Episode notes
Harness Controversy for Growth
- Use controversy and virality strategically to build notoriety before product launch.
- Investing heavily in viral marketing stunts can create massive awareness and lead to enterprise deals.
Founder’s Viral Controversial Start
- Cluelay's founder went viral after being expelled from Columbia for using AI to cheat in interviews.
- He turned that controversy into a business with a viral, expensive promotional video showing his product's potential and pitfalls.
Brand vs. Free Competition
- Cluelay faces competition from an open-source free version called Glass with significant traction on GitHub.
- The key test will be whether Cluelay's brand and marketing can outperform cheaper or free alternatives.