Founder’s guide to 10x visibility

Oct 16, 2025

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AI for Founders with Dave Polykoff, Founder of Zenpost

Episode Summary

In this episode of AI for Founders, Ryan Estes sits down with Dave Polykoff, the founder of Zenpost — a content engine helping founders, consultants, and service providers turn one video shoot into a month of high-converting content. Dave breaks down how he built Zenpost into a systemized growth machine that scales personal brands, the frameworks behind consistent visibility, and how AI is transforming content creation at speed and scale.

If you’re a founder or marketer looking to grow your brand, streamline your content pipeline, and actually generate leads from what you post — this episode is your roadmap.

Key Takeaways

One Shoot, One Month of Content: Zenpost’s batching framework turns a single recording session into 30+ assets across channels.
Content as a Growth Engine: How to 10x visibility while reducing creation time.
The Founder’s Flywheel: Consistency, Authenticity, and Distribution working together to build authority.
AI in Content Operations: Automating editing without losing the human touch.
Scaling Systems: Why structure beats spontaneity when building personal brands.

Frameworks Discussed

The Zenpost Engine

Record once → Repurpose everywhere.
Break long-form into micro-moments.
Match tone to platform, not persona.
Automate the scheduling, not the storytelling.

The Consistency Equation

Frequency x Quality x Distribution = Reach

The Founder Visibility Loop

Create → Publish → Engage → Measure → Refine → Repeat weekly.