In this episode Sal, Adam & Justin speak with friend Layne Norton.

If you do things the RIGHT way, you’ll have a longer-lasting business. (2:03)
Change your hypothesis to fit the data. (7:18)
Be excited about being wrong. (13:21)
Why does the calories in vs. calories out debate keep raging? (17:24)
PSA for coaches and trainers. (37:11)
Has his position on artificial sweeteners changed at all? (40:08)
The value of tracking. (54:37)
The biggest impact on your health and longevity. (59:39)
The alarming new messaging on health & fitness. (1:09:44)
Putting limits on social media. (1:24:29)
The controversy around erythritol. (1:28:00)
Acute vs. Chronic. (1:34:57)
Intermittent fasting and muscle loss. (1:37:58)
The crux of the insulin theory of fat loss model. (1:47:44)
His take on semaglutide hype. (2:01:00)
How planning has killed more dreams than failure ever could. (2:06:32)
True confidence is being able to wade into uncertainty. (2:12:09)
Be ‘the’ example for your children. (2:15:26)
You cannot do without doing. (2:19:47)

Evaluating domain expertise in your content marketing with Devin Reed of Gong