Why Product Discovery isn't User Research, How to Design an Org Around Research and Product Discovery, and the Origins of the "Continuous Discovery" Framework w/ Teresa Torres EP 108

Product Discovery Isn't User Research w/ Teresa Torres

Teresa Torres shares her invaluable insights into the intricacies of product discovery and the vital role of user research in product development.

Highlights include:

⭐ The distinction between user research and product discovery

⭐ The importance of building fast feedback loops with customers

⭐ The impact of implementing continuous discovery habits

⭐ The evolution of product teams' understanding of their customers

⭐ Practical tips for enhancing discovery practices and driving better outcomes

Plus, much more!

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Who is Teresa Torres?

Teresa Torres is a renowned product discovery coach, author, writer, extensive blogger, and the author of "Continuous Discovery Habits." With over 12 years of experience, she has worked with numerous teams helping them make better decisions about what to build and how to build it.

Teresa Torres believes that - in her own words - “Product teams need to move fast; we need to get fast answers. Some answers, even if they're less reliable than what we're getting from project-based research, are better than no answers.”

Before becoming a prominent figure in the product discovery domain, Teresa has worn many hats, including research and product management roles, always striving to bridge the gap between customer needs and product development.

Connect with Teresa at www.producttalk.org to access her course training and hire her to coach your team.

05:04 Distinguishing User Research and Product Discovery

07:36 The Role of User Researchers in Product Teams

08:26 Ideal Structure of a Product Team

11:08 The Misinterpretation of the Book's Message

12:28 The Importance of Externalizing Thinking in Product Discovery

19:52 Real-life Application of Continuous Discovery Habits

28:22 The Origin and Development of Continuous Discovery Habits

30:55 Understanding Success and Working Backwards

31:09 The Importance of Measurable Outcomes

31:23 Exploring the Skill of Design Thinkers

31:58 The Role of Expert and Novice Designers

32:25 The Evolution of Understanding in Design

33:05 The Importance of Teamwork in Product Discovery

33:46 The Influence of Academic Research on Design Thinking

34:59 The Challenge of Identifying Assumptions in Teams

35:29 The Use of Story Mapping in Surfacing Assumptions

36:33 The Practical Application of the Book's Content

37:56 The Development of the Book's Methods

38:12 The Iterative Process of Developing a Coaching Curriculum

43:43 The Role of Luck and Process in Business Success

51:23 The Journey to Becoming a Coach

54:16 Final Thoughts and Resources for Further Learning

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com