Maury Riad’s connection to the trade goes back decades—from running Fortuny, the storied Italian fabric brand his family owns, to Fuigo, the design management software and shared workspace he co-founded in 2016. His vision for the industry, which he likes to call “To the Trade Trade 2.0,” includes making the interior design process more transparent in its pricing and business models. This week, he chats about how the trade has become devalued in the digital world and how this can be reversed through collaboration, organization and community-building.